pencil

sustainable set

bamboo (magazine) is forcing us creatives to rethink how we produce editorials. with a comprehensive set of earth-friendly guidelines (of which three must be adhered to), toronto photographers are rediscovering natural light and hair stylists are unplugging their straightening irons.

in designing these icons for the magazine, i intentionally stayed away from traditional "no" signs and symbols: i personally have had enough with preachy and negative environmental messages. instead they are little badges of honour that a creative team can proclaim with pride.

submissions are being accepted right now by sean@bamboo-magazine.com.

and what will i be doing for my editorial? well, I haven't figured it out yet...but it will be awesome.

:pheinixx:

future fashion/fashion future

tonight is the launch of the 3d fashion film 'future fashion/fashion future'. in leui of a traditional runway show, fashion designer nada wanted to push marketing and establish a new future of fashion. i had the honour of art directing all aspects of this campaign and managing the nada brand in the process. print, advertising, websites, marketing materials, communications, sales tools, and of course the presentation of nada's fall 2010 collection as a 3d film.

i also had the distinct pleasure of working with -and leading- a large, talented and hardworking group of people.

this is crazy good. it is a worldwide fashion first.

:pheinixx:

in fashion tonight

tonight (sunday march 14) at 5:00pm, in fashion will be running a story about canadian fashion designer nada's fall 2010 campaign, which i had the awesome job of art directing. running across print, ads, web and the coolest part...a 3d fashion film.

oh yeah. instead of a runway show, we are presenting nada's collection in a 3d martial arts short film. the film takes the viewer through a game scenario - first building a fembot warrior through a game interface (designed by yours truly) and then into three fighting acts.

in addition to the stroy tonight, you will be seeing nada, myself and the members of this incredible team on entertainment tonight, fashiontelevision, star tv, cnw, canadian business and a host of other outlets all week long.

:pheinixx:

the new face of green beauty

i love my job. especially when i get to sink my teeth into re-branding a fabulous online retailer. green beauty is rolling out their new visual identity, and it is uber-cool, friendly and confident.

with stunning imagery, sophisticated colours and bold patterns this brand has been a thrill to guide. go check out www.greenbeauty.ca to bask in the eye-candy and buy professional beauty products that are as good to mother earth as they are to you.
 

:pheinixx:

pencil on set

i am in the midst of a post-production for nada's fall 2010 campaign. i can't release the details yet, but here are some teaser images from set.

   

:pheinixx:

the online mag bamboo

donna bishop and sean beckingham are developing something ultra-cool, and we are psyched to lead the graphic design and art direction for a new online magazine, bamboo. sustainable beauty, fashion and lifestyle without a birkenstock or peasant top in sight.

:pheinixx:

the future of fashion

nada is once again challenging traditional fashion marketing, and i am thrilled i had the chance to help direct this incredible campaign from the beginning.

projecting ahead into the future where fembots are created for our entertainment, this ambitious project has 3 parts; a stunning print campaign that explores the manufacturing and photo-composited life of a fembot, a vast look book showcasing a tailored and high-concept collection and a revolutionary fashion film.

being an international fashion first, this campaign is being followed (every step of the way) by fashion television as they create a documentary for world wide broadcast.

and i haven't even told you the coolest part yet...but that will have to wait a few more weeks (although i have been spotted on queen street with swords).

:pheinixx:

the fashion group of 7 for 2010

for the second year in a row, i had the opportunity to direct the fashion group of 7 shoot. with a concept focusing on the fashion industry for 2010 and working only with the fgi brand colours of black, red and white this new fabulous team created something awesome: models moving through bold lighting and a black set.

photographer - mario miotti | creative direction - yours truly | hair & makeup - marlena von kazmier | styling - the pr department | models - kenneth tschernow & andrea pearl of ford models.

:pheinixx:

 

the sparkle

i keep going back to photographer mario miotti and asking for 'that special shimmer', and he consistently delivers.

as part of the current re-branding of online beauty retailer, green beauty, i shot some signature images with mario miotti, hair & makeup artist erin carpenter and young models from spot 6.

:pheinixx:

the challenge is on

fashion takes action (for which Pencil is the brand director of record) came to me with a great idea. kelly drennan explained an eco-challenge for this holiday shopping season that would involve the participation of sustainable-conscience retailers both locally and nationally. when you shop at the participating retailers or visit the www.shopsustainable.ca website you have the chance of winning amazing prizes.

the additional challenge - we needed to turn around design for this program in a few days. well, Pencil was up for that challenge and the site was live and ready for media scrutiny in under 3 days. go check out the site and enter for your chance to win...better yet, go shopping for your holiday gifts at an environmentally-minded retailer this season.

:pheinixx: