pencil

guys and dolls

on set with a beauty story all about lips and nails - and an uber-cool styling angle of suiting that is first masculine then feminine (hence the "guys and dolls" name...clever, huh?).

i art directed the shoot and got a chance to work with makeup artist and beauty editor erin carpenter, photographer mario miotti, stylist alicia simpson, hair-stylist jenna and spot 6 models dana, mo and tea.

check out bamboo-magazine.com for the upcoming editorial.

:pheinixx:

 

from dollar store to holt's

it doesn't matter how stylish your product is - if it doesn't look like it belongs on the shelf in holt's, it will never get onto that shelf in holt's. such was the dilemma of portable footwear fold a sole. the existing lavish script and cute illustrations were graciously asked to leave, making way for contemporary type and strict design.

this fashionable black packaging can now hold it's own anywhere.

 

 

:pheinixx:

new labels and elle canada

i have been attending the tfi's new label show annually for over 5 years now and always see fantastic new collections and designers that are itching to burst into the scene. so when susan asked me to define the face of this event for 2010, i jumped at the chance.

the event is in partnership with elle canada now, and you can see the ad in this month's issue. the event itself is april 24 and tickets can be purchased at www.elleevent.com.

the glorious image i used was from a personal creative by photographer ryan francoz, with hair & makeup by anna nenoiu and styling by zeina esmail.

:pheinixx:

the new face of green beauty

i love my job. especially when i get to sink my teeth into re-branding a fabulous online retailer. green beauty is rolling out their new visual identity, and it is uber-cool, friendly and confident.

with stunning imagery, sophisticated colours and bold patterns this brand has been a thrill to guide. go check out www.greenbeauty.ca to bask in the eye-candy and buy professional beauty products that are as good to mother earth as they are to you.
 

:pheinixx:

the fashion group of 7 for 2010

for the second year in a row, i had the opportunity to direct the fashion group of 7 shoot. with a concept focusing on the fashion industry for 2010 and working only with the fgi brand colours of black, red and white this new fabulous team created something awesome: models moving through bold lighting and a black set.

photographer - mario miotti | creative direction - yours truly | hair & makeup - marlena von kazmier | styling - the pr department | models - kenneth tschernow & andrea pearl of ford models.

:pheinixx:

 

the sparkle

i keep going back to photographer mario miotti and asking for 'that special shimmer', and he consistently delivers.

as part of the current re-branding of online beauty retailer, green beauty, i shot some signature images with mario miotti, hair & makeup artist erin carpenter and young models from spot 6.

:pheinixx:

the challenge is on

fashion takes action (for which Pencil is the brand director of record) came to me with a great idea. kelly drennan explained an eco-challenge for this holiday shopping season that would involve the participation of sustainable-conscience retailers both locally and nationally. when you shop at the participating retailers or visit the www.shopsustainable.ca website you have the chance of winning amazing prizes.

the additional challenge - we needed to turn around design for this program in a few days. well, Pencil was up for that challenge and the site was live and ready for media scrutiny in under 3 days. go check out the site and enter for your chance to win...better yet, go shopping for your holiday gifts at an environmentally-minded retailer this season.

:pheinixx:

the concrete networking event

with every single person going on (and on) about social networking, it is refreshing to see someone interpreting this offline. romana mirza is hosting concrete - a real live networking event. with the ingenious bizcard exchange™ everyone walks away with new contacts instead of simply chatting with long lost colleagues all night.

Pencil developed the 'concrete' idea based on our a larger branding identity with romana and designed the graphics for this event that pushes web 2.0 aside and asks participants to hit the streets.

:pheinixx:

the gallery is up

everyone loves the Pencil's pencil. We want to see how you are using your pencils, so we started the pen

cil's gallery as part of our facebook fan page. it is time to take a picture of your pencil in use - and send them to info@pencil-design.com

:pheinixx:
(think about this as shameless promotion for your business)

the new star in handbags

carina black, the new luxury handbag line is launching. i have designed this brand from the ground up: working on the brand foundation and creating the complete identity of this designer label. check them out at www.carinablack.com (don't worry you will be able to purchase directly from the site as of july 1).

although i run the risk of switching to a barter system and accepting only handbags in payment, i am thrilled to be continuing our relationship with carina black as this label's creative director.

(the image below features a detail of the "phoenix" bag - yup, i managed to get a handbag named after me)

:pheinixx: