pencil

east meets west

okay, more like west coast meets central canada. nicole bridger, the first winner of the fta fashion forward design award teamed up with yours truly and an eco-minded creative group for her s11 look book.

with myself directing creative, photographer doug mcmillian, sarah the stylist, makeup artist erin carpenter and hair stylist jenna braved a sun-baked rooftop in leslieville to shoot this beautiful collection early in august. using only natural sunlight and natural beauty chanele from elite models, we captured nicole's design-savvy, casual and cool west coast style.

as part of nicole's prize, i am also designing the look book itself which will be seen at vancouver's eco-fashion week and down in nyc.

:pheinixx:

a new defination of hoarding

did you know that hoarding is not only amassing vast amounts of stuff to some day be exposed on television, but is also a large board in a public place? i myself found this out when i had to design the graphics for hoarding that is currently up in bayview village.

nada, that rock star fashion designer, is opening a temporary store in bayview village this fall. there has already been hangtags and labels and bags and boxes to design...i am in heaven. diving into new realms is always exciting, and i find myself uttering the same phrase to various vendors "nada's new visual brand is black. yes, black. black on black actually...yes, i said black".

i love my job.

:phienixx:

guys and dolls

on set with a beauty story all about lips and nails - and an uber-cool styling angle of suiting that is first masculine then feminine (hence the "guys and dolls" name...clever, huh?).

i art directed the shoot and got a chance to work with makeup artist and beauty editor erin carpenter, photographer mario miotti, stylist alicia simpson, hair-stylist jenna and spot 6 models dana, mo and tea.

check out bamboo-magazine.com for the upcoming editorial.

:pheinixx:

 

summer beauty

i delved into my makeup drawer and found the perfect representation of summer beauty; a hundred tiny beads of sparkly golden colour.

(beauty bar is one of the sections at bamboo-magazine.com, for which i will be creating new images regularly)

:pheinixx:

future fashion/fashion future

tonight is the launch of the 3d fashion film 'future fashion/fashion future'. in leui of a traditional runway show, fashion designer nada wanted to push marketing and establish a new future of fashion. i had the honour of art directing all aspects of this campaign and managing the nada brand in the process. print, advertising, websites, marketing materials, communications, sales tools, and of course the presentation of nada's fall 2010 collection as a 3d film.

i also had the distinct pleasure of working with -and leading- a large, talented and hardworking group of people.

this is crazy good. it is a worldwide fashion first.

:pheinixx:

in fashion tonight

tonight (sunday march 14) at 5:00pm, in fashion will be running a story about canadian fashion designer nada's fall 2010 campaign, which i had the awesome job of art directing. running across print, ads, web and the coolest part...a 3d fashion film.

oh yeah. instead of a runway show, we are presenting nada's collection in a 3d martial arts short film. the film takes the viewer through a game scenario - first building a fembot warrior through a game interface (designed by yours truly) and then into three fighting acts.

in addition to the stroy tonight, you will be seeing nada, myself and the members of this incredible team on entertainment tonight, fashiontelevision, star tv, cnw, canadian business and a host of other outlets all week long.

:pheinixx:

pencil on set

i am in the midst of a post-production for nada's fall 2010 campaign. i can't release the details yet, but here are some teaser images from set.

   

:pheinixx:

the online mag bamboo

donna bishop and sean beckingham are developing something ultra-cool, and we are psyched to lead the graphic design and art direction for a new online magazine, bamboo. sustainable beauty, fashion and lifestyle without a birkenstock or peasant top in sight.

:pheinixx:

the future of fashion

nada is once again challenging traditional fashion marketing, and i am thrilled i had the chance to help direct this incredible campaign from the beginning.

projecting ahead into the future where fembots are created for our entertainment, this ambitious project has 3 parts; a stunning print campaign that explores the manufacturing and photo-composited life of a fembot, a vast look book showcasing a tailored and high-concept collection and a revolutionary fashion film.

being an international fashion first, this campaign is being followed (every step of the way) by fashion television as they create a documentary for world wide broadcast.

and i haven't even told you the coolest part yet...but that will have to wait a few more weeks (although i have been spotted on queen street with swords).

:pheinixx:

the fashion group of 7 for 2010

for the second year in a row, i had the opportunity to direct the fashion group of 7 shoot. with a concept focusing on the fashion industry for 2010 and working only with the fgi brand colours of black, red and white this new fabulous team created something awesome: models moving through bold lighting and a black set.

photographer - mario miotti | creative direction - yours truly | hair & makeup - marlena von kazmier | styling - the pr department | models - kenneth tschernow & andrea pearl of ford models.

:pheinixx: