pencil

east meets west

okay, more like west coast meets central canada. nicole bridger, the first winner of the fta fashion forward design award teamed up with yours truly and an eco-minded creative group for her s11 look book.

with myself directing creative, photographer doug mcmillian, sarah the stylist, makeup artist erin carpenter and hair stylist jenna braved a sun-baked rooftop in leslieville to shoot this beautiful collection early in august. using only natural sunlight and natural beauty chanele from elite models, we captured nicole's design-savvy, casual and cool west coast style.

as part of nicole's prize, i am also designing the look book itself which will be seen at vancouver's eco-fashion week and down in nyc.

:pheinixx:

a new defination of hoarding

did you know that hoarding is not only amassing vast amounts of stuff to some day be exposed on television, but is also a large board in a public place? i myself found this out when i had to design the graphics for hoarding that is currently up in bayview village.

nada, that rock star fashion designer, is opening a temporary store in bayview village this fall. there has already been hangtags and labels and bags and boxes to design...i am in heaven. diving into new realms is always exciting, and i find myself uttering the same phrase to various vendors "nada's new visual brand is black. yes, black. black on black actually...yes, i said black".

i love my job.

:phienixx:

future fashion/fashion future

tonight is the launch of the 3d fashion film 'future fashion/fashion future'. in leui of a traditional runway show, fashion designer nada wanted to push marketing and establish a new future of fashion. i had the honour of art directing all aspects of this campaign and managing the nada brand in the process. print, advertising, websites, marketing materials, communications, sales tools, and of course the presentation of nada's fall 2010 collection as a 3d film.

i also had the distinct pleasure of working with -and leading- a large, talented and hardworking group of people.

this is crazy good. it is a worldwide fashion first.

:pheinixx:

in fashion tonight

tonight (sunday march 14) at 5:00pm, in fashion will be running a story about canadian fashion designer nada's fall 2010 campaign, which i had the awesome job of art directing. running across print, ads, web and the coolest part...a 3d fashion film.

oh yeah. instead of a runway show, we are presenting nada's collection in a 3d martial arts short film. the film takes the viewer through a game scenario - first building a fembot warrior through a game interface (designed by yours truly) and then into three fighting acts.

in addition to the stroy tonight, you will be seeing nada, myself and the members of this incredible team on entertainment tonight, fashiontelevision, star tv, cnw, canadian business and a host of other outlets all week long.

:pheinixx:

the new face of green beauty

i love my job. especially when i get to sink my teeth into re-branding a fabulous online retailer. green beauty is rolling out their new visual identity, and it is uber-cool, friendly and confident.

with stunning imagery, sophisticated colours and bold patterns this brand has been a thrill to guide. go check out www.greenbeauty.ca to bask in the eye-candy and buy professional beauty products that are as good to mother earth as they are to you.
 

:pheinixx:

the future of fashion

nada is once again challenging traditional fashion marketing, and i am thrilled i had the chance to help direct this incredible campaign from the beginning.

projecting ahead into the future where fembots are created for our entertainment, this ambitious project has 3 parts; a stunning print campaign that explores the manufacturing and photo-composited life of a fembot, a vast look book showcasing a tailored and high-concept collection and a revolutionary fashion film.

being an international fashion first, this campaign is being followed (every step of the way) by fashion television as they create a documentary for world wide broadcast.

and i haven't even told you the coolest part yet...but that will have to wait a few more weeks (although i have been spotted on queen street with swords).

:pheinixx:

the design team from mumbai

fashion week is swift approaching, and i am thrilled to be working with vibgyor - a design team from mumbai. this line (finalists in the dubai emerging talent contest) is colourful and innovative. their spring 2010 collection "juxtapose" is described as; “the poor-little-rich-girl who loves to shop, [meets] the rich-little-poor-girl who sews her own clothes”.

we will be designing the graphics for all their events and appearances here during fashion week, which marks their north american debut.

:pheinixx:

the nada set is visited by fashion television

while on set with nada shooting her spring 2010 collection ("infatuation"), fashion television dropped by to interview all of us on the creative team. while yours truly didn't make the final cut - if you look closely you can see me talking to the videographers in the background. check out the final segment here.

the final campaign is luscious and sexy. shot at the parkwoods estate in oshawa with photographer ivan otis, stylist roslyn griffith hall, hair & make-up artist sabrina rinaldi and model elise g.

:pheinixx:

the new star in handbags

carina black, the new luxury handbag line is launching. i have designed this brand from the ground up: working on the brand foundation and creating the complete identity of this designer label. check them out at www.carinablack.com (don't worry you will be able to purchase directly from the site as of july 1).

although i run the risk of switching to a barter system and accepting only handbags in payment, i am thrilled to be continuing our relationship with carina black as this label's creative director.

(the image below features a detail of the "phoenix" bag - yup, i managed to get a handbag named after me)

:pheinixx: