pencil

east meets west

okay, more like west coast meets central canada. nicole bridger, the first winner of the fta fashion forward design award teamed up with yours truly and an eco-minded creative group for her s11 look book.

with myself directing creative, photographer doug mcmillian, sarah the stylist, makeup artist erin carpenter and hair stylist jenna braved a sun-baked rooftop in leslieville to shoot this beautiful collection early in august. using only natural sunlight and natural beauty chanele from elite models, we captured nicole's design-savvy, casual and cool west coast style.

as part of nicole's prize, i am also designing the look book itself which will be seen at vancouver's eco-fashion week and down in nyc.

:pheinixx:

a new defination of hoarding

did you know that hoarding is not only amassing vast amounts of stuff to some day be exposed on television, but is also a large board in a public place? i myself found this out when i had to design the graphics for hoarding that is currently up in bayview village.

nada, that rock star fashion designer, is opening a temporary store in bayview village this fall. there has already been hangtags and labels and bags and boxes to design...i am in heaven. diving into new realms is always exciting, and i find myself uttering the same phrase to various vendors "nada's new visual brand is black. yes, black. black on black actually...yes, i said black".

i love my job.

:phienixx:

guys and dolls

on set with a beauty story all about lips and nails - and an uber-cool styling angle of suiting that is first masculine then feminine (hence the "guys and dolls" name...clever, huh?).

i art directed the shoot and got a chance to work with makeup artist and beauty editor erin carpenter, photographer mario miotti, stylist alicia simpson, hair-stylist jenna and spot 6 models dana, mo and tea.

check out bamboo-magazine.com for the upcoming editorial.

:pheinixx:

 

i'm speaking out

i will be speaking at the toronto fashion incubator in a couple weeks time (and i think some seats are still available at fashionincubator.com). i am leading a seminar on showcasing a designer collection to the media, and will be joined by fellow fashion pro's fiona keeshan of keeshanpr and stylist extraordinaire peter papapetrou.

join us to find out ::

top 10 tips on how to make your brand look it's best

top 10 tips for properly introducing your brand to the media

top 10 tips to catch the editor's eye

:pheinixx:

summer beauty

i delved into my makeup drawer and found the perfect representation of summer beauty; a hundred tiny beads of sparkly golden colour.

(beauty bar is one of the sections at bamboo-magazine.com, for which i will be creating new images regularly)

:pheinixx:

from dollar store to holt's

it doesn't matter how stylish your product is - if it doesn't look like it belongs on the shelf in holt's, it will never get onto that shelf in holt's. such was the dilemma of portable footwear fold a sole. the existing lavish script and cute illustrations were graciously asked to leave, making way for contemporary type and strict design.

this fashionable black packaging can now hold it's own anywhere.

 

 

:pheinixx:

new labels and elle canada

i have been attending the tfi's new label show annually for over 5 years now and always see fantastic new collections and designers that are itching to burst into the scene. so when susan asked me to define the face of this event for 2010, i jumped at the chance.

the event is in partnership with elle canada now, and you can see the ad in this month's issue. the event itself is april 24 and tickets can be purchased at www.elleevent.com.

the glorious image i used was from a personal creative by photographer ryan francoz, with hair & makeup by anna nenoiu and styling by zeina esmail.

:pheinixx: